Use of Internet – 2010 rank      

What people are doing online?

Activity	% of internet users
Send or read e-mail	94
Use a search engine to find information	87
Search for a map or driving directions	86
Look for health/medical info	83
Look for info on a hobby or interest	83
Check the weather	81
Look for information online about a service or product you are thinking of buying	78
Get news	75
Buy a product	72
Go online just for fun or to pass the time	72
Search for info about someone you know or might meet	69
Visit a local, state or federal government website	67
Buy or make a reservation for travel	66
Watch a video on a video-sharing site like YouTube or Google Video	66
Use an online social networking site like MySpace, Facebook or LinkedIn.com	61
Look for “how-to,” “do-it-yourself” or repair information	59
Do any banking online	58
Look online for info about a job	54
Look for information on Wikipedia	53
Use online classified	53
Get news or information about sports	52
Do any type of research for your job	51
Take a virtual tour of a location online	51
Look online for news or information about politics	50
Look for info about a place to live	50
Send instant messages	47
Upload photos to a website so you can share them with others online	46
Download music files to your computer	37
Get financial info online, such as stock quotes or mortgage interest rates	37
Play online games	35
Read someone else’s online journal or blog	32
Rate a product, service or person using an online rating system	32
Look for religious/spiritual info	32
Post a comment or review online about a product you bought	32
Share something online that you created yourself	30
Pay to access or download digital content online	28
Categorize or tag online content like a photo, news story or blog post	28
Research your family’s history or genealogy online	27
Download video files to your computer	27
Post comments to an online news group, website, blog or photo site	26
Participate in an online auction	26
Make a donation to a charity online	22

source: http://pewinternet.org/Trend-Data/Online-Activites-Total.aspx

Most popular online activitiesin 2010

(measured by time spent online and number of people participating):

Social Networks
News
Video/Movie
Entertainment/Pornography
Gambling
Search
Online shopping/Auctions/Classified

Where people are spending time online?

Most popular websites on Internet in 2010:
Google
Facebook
Youtube
Wikipedia
Twitter
Blog  (Blogger, Blogspot)
Amazon (eBay)
Rapidshare (etc)

Conclusion:

People most likely go on Internet to:

1. Read or send email on Gmail or Facebook. (Communicate/Connect)
2. Find particular information regarding their hobby, “how to”, directions, general news or pretty much any subject in Google or Wikipedia.  (Google Generation) (Educate)
3. Chat, watch films, share pictures or videos. (Entertain)