Google AdWords Beginner Guide

Google AdWords Beginner Online PDF

Considering AdWords, or getting started? Learn the basics to get your ads up and running. PDF file based on information from official Google Training materials (http://adwords.google.com/support/aw/bin/static.py?page=guide_toc.cs&path=beginner&id=default) containing:

1. Introduction to AdWords
1.1    Overview of AdWords
1.2    AdWords Policies
1.3    Pricing and Ranking
2.    Getting Started with AdWords
2.1     Account Types, Setup and Structure
2.2     Account Navigation
2.3     Account Organization, Keywords and Ad Text
2.4     Using Different Ad Formats
3. Targeting
3.1    Search and Contextual Targeting
3.2    Placement Targeting
3.3    Language and Location Targeting
3.4    Keyword Targeting
3.5    Combining Keywords and Placements
4.    Costs and Billing
4.1        Cost Control
4.2        AdWords Billing Cycle
4.3        Payments Outside the U.S.
4.4        AdWords Invoicing

Download PDF below:

Google AdWords Beginner Guide.pdf

Google AdWord Expert Pathways

AdWord Expert Guide

This  PDF offers info about how to monitor and improve your ad performance through analytics and optimization, and streamline account management with free Google tools. This is ebook contains advanced information so if you’re just getting started with AdWords, first read first the Google AdWords Beginner Guide.

Expert Pathway – table of contents:

1. Tracking Ad Performance
1.1     Quality and Performance Basics
1.2     Ad Visibility and Troubleshooting
1.3     AdWords Reports
1.4     Basic ROI and Conversion Tracking
1.5     Advanced Conversion Tracking
2. Optimizing Ad Performance
2.1      Optimizing Overview
2.2      Optimizing Your Website
2.3      Optimizing Your Account
2.4      Specific Optimization Strategies
3. The AdWords Toolbox
3.1     Account Performance Tools
3.2     Troubleshooting Tools
3.3     AdWords Editor
4. Google Analytics
4.1     Google Analytics Basics
4.2     Google Analytics Reporting
4.3     Google Analytics Goals and Filters
4.4     Driving Improvements with Google Analytics
5. Managing Multiple Accounts
5.1     My Client Center
5.2     Selling AdWords
5.3     The AdWords API

Download PDF:

Google AdWords Expert Pathway.pdf