Online Marketing trends in 2012 – what will happen and what to do?      

What will happen?
- Social media advertising (real-time advertising) & budget for it will grow together with social gaming and “social-news”.
- Joining SEO and Social Media into one specialization called “Social SEO”. Social media will be incorporated into corporate websites.
- An increase usage on mobile devices & the rise of mobile sites.
- Monitoring social footprint and search footprint will be an advantage of online marketers.

What to do?
- Focus on creating great content, stop automating & be a person.  Also use more video.
- Think about creating website for mobile users & create an App.
- Monitor your social & search footprint.