Influencer – how “right” online friends can make you powerfull      

Influence is the ability to shape behavior (thoughts & perception)

Every year 500 billion consumer opinions are posted online which have impact on purchase decisions.

Meaning those opinions are valuable, and people making them even more valuable.

How to spot “influencer”?

1. Popularity as indicator

2. Expertise in subject/field (“Tony Hawk advice about skateboard, but not about restaurant selection”)

3. Audience receptive to his/her influence

4. People with “Engaged” and “It’s complicated” facebook relationship status are more susceptibility to influence. (Marries not at all & Single not so much)

5. Count of Twitter followers

Facebooks Likes

High Google PageRank

Comments on his/her blog

Appears on relevant forums

6. Go for middle man in terms of statistics.

7. Use social media monitoring tools (don’t trust them 100%, use variety of them as indication of trends)

8. Listen and monitor what your top influencers are saying.

9. Be gentle and definitely assign task of contacting that influencer to person in your company with great people skills.

Example:

- Take 10 best social monitoring tools

- chose most appropriate social media platform to your business

- track influential bloggers in your subject

- who had conversation about particular detailed matter within that subject

- run tools simultaneously for 1 month

- put results in categories like user interface, drilldown, professionalism etc