Facebook Offers

Only a few companies have access to Facebook Offers currently, but it will be rolled out soon. According to Facebook’s Offer Help section, they “expect to make Offers available more broadly soon.” Facebook Offers are like Facebook Deals on steroids.

The post is sent through the news feeds of your fans, which is much more visible. There are easy ways to share the Offer, both through the post itself and then when the Offer is claimed. Fans get the Offer by clicking the Get Offer link, see the terms and then click the blue Claim Offer button as shown.

Click Claim Offer to get the coupon sent to your email.

Because Facebook has everyone’s email address, they are able to individually email your Offer to the person who claimed it. Unfortunately, the page does not have access to those emails through which the Offer was claimed, but at least the word is spread about your Offer.

The person who claims the Offer receives an email showing how to redeem the Offer and the terms.

Facebook Offers could be a huge win for small businesses offering things like a “free webinar” or consultants offering a “free 15-minute consultation.”

The danger is making sure you have the bandwidth to deliver the Offer. There didn’t seem to be any way to cap the number of Offers that were claimed. Einstein’s Bagels had close to 30,000 people who claimed the BYGO sandwich offer. Not too difficult to fulfill if you have 500+ locations and you anticipate that some won’t redeem the Offer at all—but still, you don’t want to get into a bad situation with fulfillment problems.

Facebook gives some good tips on ways to make your Offer successful by telling us to “make discounts substantial”—20% off or even free—as well as setting a reasonable expiry date to “let people have a few days to see and claim the Offer.”

The other question is when Facebook Offers will be widely available. Facebook stated, “Offers are only available to managed advertising clients.” Once this is rolled out to more pages, it would seem that every page would want to create one if it was free. Plus it appears that Facebook may not be vetting the Offers before they go live. Offers may become too much of a good thing, but that remains to be seen.

source http://www.socialmediaexaminer.com/7-new-facebook-changes-impacting-businesses/

Return on social media marketing investment is more “efficient” says P&G, HUL, Vodafone, Cadbury Kraft and McDonald

McDonald had good reason for the rather radical move: although marketing spends of the world’s largest advertiser have gone up 24% over two years, sales haven’t kept pace, hovering in high single digits. Instead, the CEO reckoned, P&G would be better off with digital and social media campaigns – on platforms such as Google and Facebook – where return on marketing investment is more “efficient”.

McDonald used the example of the Old Spice campaigns that went viral on YouTube. P&G spends $10 billion annually on marketing, which works out to 9-11% of sales. That war chest won’t contract, but spends will be biased towards digital marketing.

So does P&G’s move signal the beginning of the end of conventional marketing with its ritualistic advertising and promotions – and of dyed-in-the-wool marketers who are unable to ride the digital tiger? An IBM ‘Global Chief Marketing Officer’ study done in the fourth quarter of 2011 suggests that most CMOs worldwide, and in India, are “underprepared to manage the impact of key changes in the marketing arena”.

The study conducted among 1,700 CMOs globally, of which 99 are from India and Sri Lanka (ISA), revealed that some of the biggest shifts that marketers are ill-equipped to deal with are in social media and “data explosion”.

Some 68% of the international CMOs surveyed are not in a position to deal with the rapid developments in social media; that number climbs up to 78% in the ISA region. Data explosion topped the worldwide list of under-preparedness with 71% of chief marketing officersindicating so; in the ISA region, the corresponding number stood at 66%.

Back home, nobody is heralding the decline of the traditional hotshot marketer, but the writing is loud and clear on the Facebook wall: “Marketers who cannot see the kind of influence and deep engagement that the digital space has with consumers may as well get out of business,” says Santosh Desai, managing director & CEO, Future Brands.

“While experienced marketers are an important part of our team, grey hair is not the sole asset any more; you need to understand new media to be a good marketer today,” says Anuradha Aggarwal, vice-president for brand communications and insights at Vodafone.

Aggarwal should know. Vodafone has been a relative high spender in the digital medium, with innovations like the ZooZoo apps.

Traditional marketing spends in India still dominate, but slowly and surely a growing percentage of funds are being sliced out of budgets and being moved towards the digital space. Consumer-centric companies such as Hindustan Unilever (HUL), P&G, Vodafone, Cadbury Kraft and the UB Group are looking closely at cost-effective and engaging ways to connect digitally with consumers.

Maruti Suzuki, for example, claims that 18% of its sales are seeded by digital marketing leads, a nine-fold rise from 2005. Mayank Pareek, managing executive officer (marketing and sales) at Maruti Suzuki India, says the percentage of pre-decided consumers spending more time on the digital medium is growing. “We have learnt to get comfortable using Facebook and Twitter to reach consumers. Digital is an integral part and not an add-on of any campaign,” adds Pareek.

To be sure, more and more chief marketing officers back home have recognised the need to use social media as a key engagement channel. But perhaps they just don’t know how to go about the task.

For instance, the IBM study notes that most chief marketing officers are still fixated on understanding ‘markets’ instead of understanding ‘individuals’ when shaping strategies; that most CMOs are using data to manage transactions, not relationships; and that marketers are grappling with the challenge of integrating technology with marketing.

“Our study showed that Indian marketers were more focused on promotions and events that create the buzz around the brands; but they do not go into understanding consumers …chief marketing officers have to lead by example and should learn to blog, tweet and interact with the Facebook community,” explains Virginia Sharma, Vice President – Marketing and Communication, IBM India / South Asia.

Adds Amit Syngle, vice-president for sales & marketing at Asian Paints: “Any marketer who wants to be relevant to the consumer needs to be updated about new technologies that influence consumer behaviour.”

read more on http://articles.economictimes.indiatimes.com/2012-02-17/news/31071495_1_digital-marketing-social-media-data-explosion/2

Peridot

My brother advocated I would possibly similar to this blog page. He was absolutely best suited. This submit really constructed ...

28 March 12 at 01:12

Social Media ROI = 5 Simple Steps to Measure Social Media ROI

There are, without question, myriad soft benefits of social media: elevated customer service, real-time market research, influencer engagement, crisis management, brand protection, brand equity and word-of-mouth marketing. But, many companies want to be able to see ROI (shocker, I know.) They want to know that social media is a sound investment of their time and money.

Here’s how to do it in five simple steps:

1. Determine Your Social Media Spend. This includes hard and soft costs, including your time. Yes, time! Social media is not free. Your time has value; in fact it is your most precious, non-renewable resource. If you spend $100 a month on various social media tools and technologies, and you invest five hours a month at an hourly rate of $100, then your social media spend is $2,100/month. Count it all.
2. Determine your Customer Lifetime Value (CLV). This is a terribly important metric, yet most companies don’t know it. Know it. If you get clear on the true value of a customer, you can make better business decisions. More importantly, if you can engage customers and inspire them to share your brand with their trusting communities, it will boost their CLV dramatically. That’s where the power of social comes in–not so much for customer acquisition, but for customer retention–and evangelism (where the real value is). Marinate on this: If I buy your $200 shoes and go away forever. I’m worth $200 to you. If I buy your $200 shoes and you keep in touch with me, inspiring me to share my experience in social media, and 30 people buy your shoes as a result of my endorsement, my CLV just shot up to $6,100. Ask your current customers how much they roughly spend on your product each year, then, multiply by 20 to arrive at their CLV.

3. Determine New Customers Via Social Media (SMC). Track conversions using Google Analytics or any other website tracking software. Google Analytics allows you to slice by social. This takes time, but it’s necessary if you want to understand your ROI from social media.
4. Determine Impression Value (IV). There is value in impressions; it’s what traditional media sell. To determine IV, add up your impressions from Twitter and Facebook, cumulative YouTube views, website traffic and any other online source. Divide that total by 100 and then multiply by an industry-appropriate CPM (cost per thousand impressions).

5. Calculate Customer Service Value (CSV). Social media can reduce customer service costs, which is a tangible value. This is a subjective one, but you need to take a crack at valuing it. For example, if you feel like Twitter provides $1,000 of customer service value a month, write that in. It matters.

Now, let’s add up that Investment Return, shall we? (Customer Value/20 (years) x Number of New Customers) + Impression Value + Online Transactions from Social Sources + Customer Service Value.

Social Media ROI = Investment Return – Social Media Spend (Step 1) / Social Media Spend (Step 1).

source: http://socialmediatoday.com/eric-harr-resonate-social-media/463590/5-simple-steps-measure-social-media-roi

Dave

Great ! hey I stumbled on to this writings! even when hunting the site for random downloads. thanks sharing ...

27 March 12 at 11:42

Social advertising market doubles – new breed of “Marketing Engineers”

Entrepreneur Michael Lazerow parlayed booming demand for advertising on Facebook Inc. — and reassurances from its operating chief, Sheryl Sandberg — into a business that generates almost $100 million a year in sales.

Lazerow, 37, founded Buddy Media Inc. in 2007 to help companies promote their brands on Facebook. Two years later, amid concern that Facebook would put him out of business by replicating his company’s services, he called Sandberg.
Enlarge image Facebook Marketing Boom Fuels Social-Advertising Startups

A sign that reads “Like us on Facebook” is displayed in the entry way at Facebook Inc.’s office in New York. Photographer: Scott Eells/Bloomberg

“Sheryl told me, ‘We want you to make a ton of money. We want to enable you with great technology,’” Lazerow said of the 2009 conversation with Facebook’s chief operating officer. “‘We don’t have aspirations to be in the enterprise software business.’”

Facebook’s decision to stay out the way, along with its surge in popularity, have spawned a cottage industry of startups like Buddy Media that help companies peddle their wares and brands on the world’s largest social network. Marketers eager to reach Facebook’s 845 million users pay these software-savvy go- betweens fees as high as millions of dollars a year to create pages where customers can get discounts, participate in contests and interact with fellow fans.

“They know the Facebook infrastructure inside and out, and they have developed interesting apps that marketers can tap into so they don’t have to reinvent the wheel,” said Debra Aho Williamson, an analyst at EMarketer Inc. in New York.


Market Doubles

The market for social-media management tools will more than double to $970 million in 2016, from $389 million this year, according to Forrester Research Inc. This category includes Facebook page managers such as New York-based Buddy Media, as well as so-called “listening platforms,” which let businesses monitor conversations about their brands on social networks.

Facebook gave social-media startups a broader range of tools for helping companies reach social media junkies yesterday, announcing its first foray into mobile advertising. Facebook, based in Menlo Park, California, also unveiled features that give businesses more flexibility in posting photos and other content while keeping closer tabs on interaction with customers.

Other social-advertising startups include Wildfire Interactive Inc., Vitrue Inc. and Syncapse Corp.

PepsiCo Inc. worked with Wildfire Interactive in October to create a “Dew Labs” Facebook page, where more than 6,500 fans of Mountain Dew post photos and videos of themselves enjoying the beverage and offer their opinion on new flavors. The company said it pays Wildfire $35,000 a year for the page.


‘Scores of Engineers’

Wildfire specializes in services Facebook can’t offer, said Victoria Ransom, chief executive officer of the Redwood City, California-based company.

“They’ve got companies like Wildfire and Buddy and others that have scores of engineers and people thinking all day long about how we can provide the best tools that will support a company’s advertising on Facebook,” Ransom said. Facebook “can focus on what’s core to them.”

The social-ad industry that has sprung up around Facebook is comparable to the search-engine marketing boom that followed Google Inc. (GOOG)’s emergence as the dominant Web-search provider. Unlike search marketers, which make money based on consumers’ interaction with search-related ads, social-advertising companies generate recurring sales of software subscriptions. That makes them comparable to business-application vendors like Salesforce.com Inc., said Jules Maltz, a venture capitalist at Institutional Venture Partners.


Comparable to Salesforce

“It’s analogous to Salesforce,” said Maltz, who is a Buddy Media investor and board member. “They are selling subscription software to directors and managers everyday and making it an essential part of their marketing.”

Advertisements are Facebook’s lifeblood, making up $3.15 billion in revenue, 85 percent of the total last year. Most of those sales are from marketers buying graphical advertisements on the right-hand side of profile pages. Increasingly, these ads direct users to brand pages on the social network, many of which are run by Buddy Media and its ilk, Lazerow said.

“We probably work with clients that represent 20 to 25 percent of all Facebook revenue,” Lazerow said. “Facebook is making significantly more money off of our clients than we are.”

Ransom estimates that for every dollar clients spend on Wildfire services, they may spend up to $10 buying Facebook ads.

Annie Ta, a spokeswoman for Facebook, declined to comment for this story, citing Securities and Exchange Commission restrictions on companies that have filed for an initial public offering. Facebook filed in February to sell shares in the largest-ever Internet IPO.


Facebook as ‘Frenemy’

Any company that relies on Facebook for revenue runs the risk of being overdependent, said Andrew Frank, an analyst at Gartner Inc. in New York.

“Facebook is a frenemy to many of these companies,” he said. “They have such market power in social media that they can make the rules.”

Frank cites the social network’s decision last year to force all game developers on its platform to cough up a 30 percent cut of sales from all virtual goods. Developers like Zynga Inc. had little choice but to fall in line, Frank said.

To help mitigate such risks, the social-ad startups are expanding their services to other sites, including Twitter Inc., LinkedIn Corp. and Google’s new social-networking service.

“That’s why they’re going to invest in LinkedIn and Twitter and Google+,” said Jeremiah Owyang, an analyst at Altimeter Group. “That’s how you keep Facebook honest.”


Fostering Social Advertising

For now, Facebook is doing more to nurture social-ad companies than by merely staying out of their way. Through its fbFund, Facebook invested in Wildfire in 2009. It also maintains a stable of 80 vendors, calling them “Preferred Developer Consultants,” that get an early peek at new products.

Facebook executives sometimes refer large advertisers directly to certain startups.

“They approach us and say, ‘We have a client that wants to do a major campaign and they have a short window of opportunity to have it delivered,’” said Don Beck, CEO of Involver Inc., a San Francisco-based social-ad company.

Acquisitions have become one way to win customers in social advertising. Social-ad service provider Context Optional was acquired last year by Efficient Frontier, the online-ad company later purchased by Adobe Systems Inc. Buddy Media said earlier this week it bought Brighter Option, a service for purchasing banner ads on Facebook.

“There is going to be a massive consolidation in the industry,” said Lazerow, whose company has raised a total of $90 million from venture capitalists and still has more than half of it.

source: http://www.bloomberg.com/news/2012-03-01/facebook-marketing-boom-fuels-social-advertising-startup-demand.html

Social Media tools you should be using

1. EditFlow
EditFlow is a plugin from open source content management system WordPress that allows you to manage your editorial team seamlessly.

With it, you can get a snapshot of your month-to-month content with the calendar feature. It also offers improved content status beyond WordPress’ default draft and pending review. And user groups can help you keep your team of writers organized by department or function.

Who should use it and why: Any business owner who manages a multi-author website should give EditFlow a look. This tool can keep all of the things that are important to a multi-author blog in one spot so management is easy, clean and documented.

2. TweetReach
This tool allows you to see how far your tweets travel. For example, with TweetReach I can search my blog and come up with these results. It breaks down how many people your messages reach and how many tweets it took to reach them. For instance, TweetReach can tell you how many times your tweets have been shared by retweets, replies and other standard tweets.

Who should use it and why: From a social media manager to a small-business owner, basically anybody who is interested in finding out how effective his or her tweets are based upon the number of people they touch should consider using TweetReach. It can also useful from a metric standpoint in terms of justifying the results of your social media campaigns with senior management or partners.

3. ArgyleSocial
This Durham, N.C.-based startup is a social media platform that aims to help marketers connect the business dots with the social media dots. ArgyleSocial offers a single dashboard to monitor Facebook and Twitter that allows you to delegate tasks to your team. It also offers easy reporting on the ROI of your social media efforts.

If you’d like to be an affiliate, you can use ArgyleSocial’s white label brand and resell the social media platform to your clients. All of your accounts can be wrapped up into one bill and sent to you to distribute or absorb as an included service.

Who should use it and why: From the social media manager to the one-person business that needs to prove to management, clients or themselves that their social media campaign is paying off.

4. HootSuite
HootSuite users should be happy with this iPad application. It includes a stationary column in the sidebar that keeps track of all streams being tracked.

Among the other things HootSuite says you can do with this iPad app include checking in using a Foursquare account, scheduling messages to send at a later time, examine click-through statistics, add geo-location coordinates to messages and shorten URLs with a built-in Ow.ly tool.

Who should use it and why: HootSuite for iPad is for heavy iPad users who want to manage their social media content and engagement.

5. TweetLevel
You might be thinking you don’t need another Tweet metric tool, but TweetLevel, allows you to specifically search for hashtags, which can lead you to insights on who to follow based upon conversation versus person.

Once you’ve found someone you’d like to follow, you can use TweetLevel to help measure his or her social influence. You can also evaluate the buzz around a certain topic to determine if it’s a trend worth paying attention to. Then take a peek at related phrases around your topic to gauge the true scope of the trending idea.

Who should use it and why: Public relations managers and social media marketing professionals who want to analyze a campaign should give TweetLevel a try. This tool can help you identify the Twitter conversation, where it’s going wrong and how to correct that mistake.

6. ReFollow
When it comes to Twitter, numbers might not be as important as the people you follow and who follows you. ReFollow is an application that allows you to lock in those followers that you’ve connected with and make sure they continue to follow you.

Other features include filtering a search on Twitter to uncover insights, such as what you have in common with certain followers. This can lead you to connecting with someone who maybe you’re Twitter conversation has been close to zero, but with a simple direct message to that person you can make a connection and build a business relationship.

Who should use it and why: This can be the perfect tool for the person who wants to grow a list of highly-qualified, like-minded people. Consider using ReFollow if your concern is quality over quantity, which it should be.

7. TwitterSearch
You’ve probably heard of TwitterSearch but, more than likely, you aren’t using it correctly.

New media expert Thomas Baekdal offers a number of little-known tips for using TwitterSearch. For instance, to see what people are saying about your competitors, search with to:competitor or from:competitor. Replace “Competitor” with that company’s Twitter handle.

To uncover top trending topics search that topic plus –rt filter:links. For example, “digital marketing-rt filter:links”. That code will remove all of the retweets from the search.

Who should use it and why: Anyone who wants to use and search Twitter more effectively should brush up on his or her TwitterSearch skills. And knowing what’s trending on Twitter can be a useful way to generate ideas for your business blog. When you see trending topics, you can create a blog post with content relevant to that discussion.

8. Traackr
One simple way to find and follow people who are influential in your space is to use Traackr. It allows you to identify the “authorities” in your industry who can mean the most to your business or your client’s.

What’s also useful about Traackr is that you can watch how social media leaders are responding and contributing to content you are sharing. An ad agency, for example, can see who it should target to help social media campaigns get off the ground, build its engagement strategies based upon Traackr’s unique intelligence and then see results of those campaigns.

Who should use it and why: Traackr can be a useful tool for either advertising agencies or brands that want to build social media campaigns that improve over time and show how they pay off in the end.

9. SocMetrics
The Topical Influencer platform by SocMetrics is a web-based tool that allows you to identify influencers, understand who these people are, interact with them and then monitor your campaign.

The “Competitive Influence” feature allows you to specify brands and drill down for detailed influencers. What’s slick about this tool is that you can narrow your search to a long-tail keyword, seeing who is truly influential.

Who should use it and why: Any marketing professional who wants to build an effective social media campaign based upon influencers in a specific industry should give this a look. SocMetrics can help you harness the power of thought leaders, which in turn can help you build your brand and sell more.

10. Social Scope
For BlackBerry users who’ve longed for an app that combines Twitter and Facebook on one screen, such as TweetDeck for your desktop, consider trying Social Scope.

And on that same screen you’ll see a thumbnail image if someone shares something from TwitPic. It also has a built in retweeting feature, hash tag search and will also let you see the entire URL to know where a truncated URL is pointing.

Who should use it and why: Anyone who owns a BlackBerry and has a Facebook and Twitter account is a prime target for this app. It’s probably the closest you can get to a desktop-type app on a BlackBerry.

source: http://www.entrepreneur.com/article/222837

Psychographics of Social Media for Businesses – short & most effective approach

2 is magic number in Social Media

There are only two main group types of social media users business should recognise & two distinguished ways to get to your target group

GROUP 1
Occasional participants group  (viewers/readers)

80% of users use group 2 to connect to them. It is your target group which is more likely to be influenced by:  50% influencers, 50% your brand/company image

Majority of social visitors are only interacting with brands if there is benefit from it e.g. Discount & purchase. They DO NOT want to engage with company, however they will passively read content created by smaller group of influencers (below)

GROUP 2
Authors and active users  (influencers/authors)

5-20% (or even less) of users, however this is most active group that can influence and generate up to 100 leads per 1 influencer.

1 author might bring 100 readers to your business

This will be group to target as brand ambassadors and other affiliate programs. This is the group which more likely to will interact and comment on brand.

Two ways to get to your target group:
-    CRM systems using real-time personalized offers (by capturing data from social networking activities, updates, likes, places etc & analyzing them to use data appropriately before sending an offer in form of an email, personalized PPC ad or search)

-    Creating honest & transparent business models where it is easy for publicity to relay and trust the brand.

What to do or not to do (proven to be succesfull best practices):
- 1 like on Facebook = 1$ for charity – “make a noise” brand awareness campaigns targeting general public
- Interesting viral or helpful videos on YouTube, try rather cheaper variety of clips than one expensive.
- Online game and journals (rather for very narrowed target market)
- Give clear benefit to customer if they will decide interact with brand (e.g. discount)
- Gift programme on Facebook
- Discounts & promotions on groupon
- Track content from active members and focus on that Group 2. Try to understand their attitude and metrics, try to engage with them appropriately via tailored programmes such as affiliate brand ambassadors programs and related activities.
Make sure you not giving any excuses for visitors to be concerned. 3 key concerning areas:
              -  security
              -  not spam
              -  interesting

To achieve this you should promote transparent business practices, honesty, healthy company culture, and avoid to be manipulative.

Main result of latest IBM & HBR research clearly shows that majority of customers DO NOT want to interact or engage with brands unless there is benefit for them in doing so. However Online Marketers are thinking actually quite opposite.

It is important to “emphasized the importance of “listening before talking” – every business should start social strategy by learning the conversations going on in their industry, around their competitors, etc., and constantly listen and reevaluate.”

source:

1. IBM CMO C-suite Studies “From Stretched to Strengthened”  ibm.com/CMOstudy3

http://www-935.ibm.com/services/us/cmo/cmostudy2011/cmo-registration.html

2. The Customer Experience Ecosystem in Social Business is critical ( Feb 20)

http://www.scoop.it/t/social-business-social-business-design-social-business-case-studies

3. IBM Institute for Business Value – From social media to Social CRM (What customers want)

http://www-935.ibm.com/services/us/gbs/thoughtleadership/ibv-social-crm-whitepaper.html

4. Harvard Business Review (Dec 2011) – Know What Your Customers Want Before They Do
Thomas H. Davenport, Leandro Dalle Mule, and John Lucker

http://hbr.org/2011/12/know-what-your-customers-want-before-they-do/ar/1

Download this document as PDF file here.

How to use Twitter for businesses?

1. Help others with problems by using the hashtag for your industry term.

2. Share tips related to your business and work-life balance.

3. Share photos of conferences, travel, products and other interesting finds.

4. Provide selected highlights from a conference or event.

5. Report industry, company, world and other news that’s related to your business, together with some commentary.

6. Link to articles and content posted elsewhere with a summary of why it’s valuable.

7. Post original thoughts on your topic, industry and business.

8. Join industry and topic Twitter lists related to your business.

9. Feed your tweets into other social networks like Facebook and Linked-in

10. Participate in Twitter chats related to your industry or business on a regular basis.

11. Research prospects before meeting them. You can gain a lot of valuable information just from scanning their tweets, profile and contacts.

12. Give referrals via Twitter. What goes around comes around.

13. Spread your tweets throughout the day, rather than posting the all at once, as people check Twitter at different times of the day.

14. Respond to tweets which relate to your industry.

15. Publish your Twitter ID on all marketing collateral, including business cards, email signature, email newsletters, web sites and brochures, so prospects can learn more about you.

16. Post discounts and offers on Twitter.

17. Use keywords on your profile and a fun fact to earn trust, add personality and enable you to be found.

18. Dump the default Twitter avatar use a photo of yourself or a suitable image.

19. Follow experts, companies, competitors and leaders in your industry.

20. Be authentic, genuine and real. In other words, be yourself.

source: http://www.telegraph.co.uk/technology/twitter/9093740/Top-20-Twitter-business-tips.html

Truths about social media

Social media engagement takes time
Social media is not an easy freebie
Social media is not direct marketing
Social media will be uncomfortable
Social media means listening more
Social media is not for everyone

source: http://socialmediatoday.com/chrisstreet/450525/six-uncomfortable-truths-about-social-media

Get entire company ON with Social Media

When all members of a team share the same vision of success, amazing things can happen. Look no further than the business example of Apple to see exactly what I’m talking about here.

#1: Someone Must Take the Lead

No, this does not mean all responsibilities fall on one person’s shoulders; rather, the person is a coordinator, a motivator and a filter for all of the company’s core content and social media.

#2: Educate Via an Event

What NOT to do:

Send out a sudden mass email to all company employees asking them to write blog articles.
Notify staff of the company’s new Facebook page and suggest they Like it.

What to do:

Bring as many staff together as possible for a company “social media summit.”

During this summit, the first half of the event is really meant for education. This is where all employees can become familiar with types of social media, the potential power of these platforms, how content marketing works, etc.

#3: Encourage Employee Action

Implement an action plan

Produce multiple blog articles a week, all without putting too much burden on the shoulders of the CMO/CCO.

#4: Create a Company Social Media Newsletter

Send out a regular newsletter to all employees explaining the results of their social media efforts.

Examples of things to include in this type of newsletter:

Special mentions of excellent blog articles and the employees who wrote them
Increase in the number of website visitors due to social media/blogging efforts
Leads and sales that were a direct result of social media campaigns
Positive customer testimonials/comments referencing blog posts, videos, etc.
Examples of how specific pieces of content led to a sale that otherwise likely would not have occurred
Question and feedback opportunities for the employees

Awareness is key to building long-term momentum

#5: Continue Training and Education

Staying up to date and educated is necessary for long-term success.

Train all employees in the basics of producing video

source: http://www.socialmediaexaminer.com/5-ways-to-get-your-entire-company-on-board-with-social-media/

Toronto

I am glad that I noticed this weblog, exactly the right info that I was searching for!

18 February 12 at 13:45

Science behind “what to say on twitter” – GOLD 4b rules to follow!

All this, at least, according to a new study, released today, that explores what we like in our tweets — and what we find really, really off-putting. “Who Gives a Tweet: Evaluating Microblog Content Value” is the culmination of a year’s worth of analysis conducted by the researchers Paul André of Carnegie Mellon, Michael Bernstein of MIT, and Kurt Luther of Georgia Tech as they set to find out what separates value from vagary in a Twitter post. Last year, the team created a site, Who Gives a Tweet — essentially, a Hot or Not for microcontent — that asked users to designate a selection of tweets according to the emotional responses they provoked (“positive,” “neutral,” “negative”). And then, intriguingly, to explain those responses in their own words. The team, with the help of Mechanical Turk, then analyzed the 43,000 crowdsourced responses they’d collected from the site, looking for patterns and takeaways that might help the rest of us to become better, more crowd-pleasing members of the Twittersphere.

In that context, tweets that are informative or funny — or, ideally, informative and funny — evoke the best responses. And tweets that contain stale information, repeat conventional wisdom, offer uselessly de-contextual news, or extoll the virtues of the awesome salad I had for lunch today don’t, ultimately, do much to justify themselves.

So: Do be useful. Do be novel. Do be compelling. Do not, under any circumstances, be boring (be interesting).

Twitter 4B rules:

- be useful

- be novel

- be compelling

- be interesting

View all 4 comments

antc1

Awesome blog! Where had you get that layout?

18 March 12 at 16:34

Catalene

I normally don't comment in Weblogs but your document pressured me to, astounding perform.

28 March 12 at 01:12