YouTube, VideoBlogging

I just realized that I didn’t wrote a word about marketing and commercial use of YouTube. YouTube is quite special and unique, and using it for marketing is different. Of course you can just place ad under the video etc, that is not what I want to talk about. I want to bring to your attention subject of hired people doing video blogging from their homes. So clip looks like amateurs, but in fact they are actors or hired people to present something or do something just to bring publicity and attention. It is one of the form of internet marketing which goes way outside the internet, and it is mixture of TV-TYPE of advertising like big-brother and shows advertising products by showing ordinary people using it in daily basis on TV with something new called SocialMedia. It is all to generate THE BUZZ and get people talking. More interest means more viewers and more hits on the website.

This is one of many examples how Internet Marketing is cooping with all other Media and goes outside the Internet.  Brand awareness is what sponsors want to achieve. Similar to social media. It is not generating much of direct sales, but it coding information into you about the brand, and maybe some products. Simple example. Facebook page of Channel, most of the people on the friends list are not target group for their products, but they are talking about it, sharing picture of new designs etc.  And on internet it is all just for you, so you can hear about new AXE or D&G ad when you want it … benefits of Internet.

Now if you want to start with YouTube now, follow this link, it is simple tutorial video showing how to setup your own channel and get you start youred with YouTube.

Tom

Interesting awesome article, this is really informative. Don't know what is going on with the picture if I am honest.

22 December 10 at 22:37

Zbigniew Gargasz

This picture is example of one of Internet campaigns, which was spreaded becouse of its controversial "perception". First it started ...

23 December 10 at 08:34

Controversy and sex in advertising

Oldest schools of marketing know that, that is what is getting our attention. Sex and controversy, or even synergy of both in 1 ad is pretty much 100% success stories. Only mixture of fun and mystery can compete with sex and still not reaching only some of target groups. Universality of suggestive advertising is still on the top, because it is reaching most wide publicity then any other content.

There is simple explanation, any commercial targeting consciously or unconsciously human being basic instincts in the most sophisticated way legally possible is most effective one.

But is really sex presence in advertising sector necessary?

Of course no, but till science or psychology will find subject equally mass-popular it will still be dominating outdoor/internet/tv advertising.

All the cards are only about the balance what is in ‘good taste’ and what is too spicy. That is why, such terms as  ‘suggestion’ or ‘subliminal messaging‘ are coming to play. Where silk erotic scent suggestions can be found easily everywhere, and they are easy to spot, subject of subliminal messaging is more questionable. Some say it is out there, some say it is just a myth.

Where is the true?

You have to look on those 2 subject relatively close, but from different perspective. I would bravely say yes there are signs of subliminal messaging, but they are not a match for the written book form of this theory.

Taking theory of subliminal messaging it is stimulation people conscious or rather unconscious perception. Without going deeply in psychological aspects of this therm, lets say it is what you see and you think you see, and what actual message it is transmitting to your brain. It is not only about sex, it is about calling your BASIC INSTINCTS. Just sex is the most popular as it’s most effective. But subliminal messaging techniques are also playing with such feelings like fear. When? For example to make target group nervous and unsafe by presenting some dangerous picture (sometimes it is a face of the monster hidden in women hair in the poster, sometimes it is combination of small shadow with one word etc), getting into your brain unconsciously, followed by image of happiness and product. Effect? You know the answer.

But not all attempts to reach our logicality structured heads were successful.  This one maybe in another post then. Just to highlight this example of failure and importance of ads: only 1 picture and 5-word-sentence were the only reason why faithful customers left well known cigarette brand back in 60′s. One campaign failed the whole brand and trust by changing mental picture of consumers themselves with this particular brand of cigarettes, and ad meant to do the quite opposite.

Simplest example how marketers can cheat:

That is not anything major, just sourcing silky confusion around your senses. But if you will read it quickly without paying much attention, asked what is the first color written on the top you will say YELLOW.

I have attached gallery of some ads here, have a look, but spend more then 5 seconds on each picture and think what is wrong with it. Some  of them are easy to spot,  some are more hidden. Then think, how does it make you feel? Sad, angry, excited, peaceful, happy, safe? And how it will influence yourself not even next time when you will go shopping and you see this product on the shelf’s but generally your mental picture of the brand or product? Maybe not now, but next year you will go to buy a jewelry for your girlfriend, would you rather trust product such as D&G or other made by local goldsmith necklaces?

You might say, yes, but I am not paying that much attention to ads. And that is exactly what big brands ads are benefiting from in long term.

As subliminal advertising is illegal you will not find clear traces of them anywhere. It is so questionable subject as existence of UFO. It is always just a mistake of graphic designer, or just coincidence.  Sometimes it is game of words, combined in such smart way you could never figure it out.  But if company is spending such remarkable amount of money on advertising should such errors have place?

Personally my favorite ads are those which makes me laugh in ‘intelligent’ way. Is it not the true art of advertising to put smile on even the most worried face? Where old and young, easy going and very serious individual will brighten this few seconds of their day. But this is only a good wish, and harsh reality will always be different. On the end we all have targets to achieve in our lives. I am only hoping after reading this all of us will look at our lives more consciously and be more aware of the world around us.

All this was the reason why I have titled my very first publication ‘Poison of the suggestion’

Now what all this subliminal messaging theory have to do with Internet marketing?

Creative ads and ads we talking about

Image gallery of over 100 most creative and controversial modern ads (suitable only for adults)

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Have fun.

Centillion or googolplex

Both are the names for large numbers.

Centillion is second largest named number after googolplex and the the largest number with a conventional name.

Why I am mentioning this? Well …

A googolplex is the number 10^googol, which can also be written as the number 1 followed by a googol zeros (i.e., 10¹⁰⁰ zeros).

And googol was the original name adopted by Larry Page and Sergey Brin for their search engine back in 1996.  Their search engine  was based on idea of PageRank teachnology. But there were not alone with this idea. A small search engine called Rankdex was already exploring a similar strategy. But as it is with everything else it is the ‘evolution’ of the idea which allows people to shine.

Page and Brin originally nicknamed their new search engine “BackRub”, because the system checked backlinks to estimate the importance of a site (PageRank). Eventually, they changed the name to Google, originating from a misspelling of the word “googol“, the number one followed by one hundred zeros, which was meant to signify the amount of information the search engine was to handle.

It is one of the key facts which changed the face of internet forever. I remember back in 1997 where Google basically wasn’t out there yet. Finding right content on internet was taking hours of looking on some websites not even sometimes related to our query.  But it was time when Internet was much appreciated anyway because it was simplifying information flow. Only difference was you had to remember the URL for the website that you know contains what you looking for.

It is like with phone numbers, you have to remember to number to carry with you notepad (those days mobile phone is dealing with all that, but back then carrying mobile phone it was like 1kb extra package ).

But now you have yellow pages, and 118 50 etc, where required information is so easy to get.

So Google does exactly what yellow pages, finding the information for you. But additionally it is ranking the websites. It is like let say you are looking for mechanic. You calling yellow pages, they are looking for nearest one, but also they are calling his clients and checking out with them if he is any good, checking his reputation and popularity and returning to you only with the one which scores the best. Isn’t that just too good to be true?

And that is exactly why when anyone says Google, you know it is the box where you typing ‘Centillion’ right now to check if what I wrote is actually true

But why I called this post Centillion or googolplex?

I want to call centillion all the big ideas and people involved in creating internet B.G. (Before Google). I have attached image from my materials I am working on called Internet Timeline, presenting all the important dates and names from the moment when idea of inter-network was born. It wasn’t idea of global network as we know it. Again ‘evolution’ brought this to this level we know it today.

Same as history of Internet, same history of Google. All we need is just innovative idea, then a bit of polishing (what I am calling evolution) through the years, and you ending with something so amazing.

Who knows, maybe flying cars seems like stupid idea right know, but in 10 years, where people will be putting their effort in some crazy idea from their dad’s garage…yes. Yes, we are the key to success, power of people. Big things were never accomplished by 1 person alone, but  ideas definitely were.

Internet Timeline

If you want to find out more about Internet history, just put the any of the names from above timeline into Google, and I bet it will bring you right result. I recoment http://www.computerhistory.org/internet_history/ or of course our internet shared brain – Wikipedia.

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Tommy Guss

Your blog always makes me think, I have just bookmarked it!

4 February 11 at 02:58

Axto

Cool article, thank you for that. Might I question the webmaster where he or she obtained his theme? Or does ...

10 October 11 at 14:18